Let us consider the popular gaming app Clash Of Clans.  To briefly explain for those with no knowledge of this, players are tasked with constructing Viking-esque villages, including walls and various defence mechanisms.  These protect your town hall and gold reserves from other players, who may choose to raid your village while you are logged out.  The app is cloud-based and relies on an internet connection to function. Players had better pray that their connection is reliable, or they may find themselves locked out of the game for a very long time – only to return later and find that they have lost huge profits to an opportunistic rival who pounced on a moment of weakness.

The game may as well be a metaphor for the business world of today, in that sense.  Enterprises across the globe have become utterly reliant on the internet as a means of research, communication and transaction.  In direct correlation with that reliance is the degree of adversity that a business faces, if the internet connection fails and the business cannot function as usual.  Maintaining constant uptime therefore has to be a top priority for a CEO and their IT department.

The Downtime Problem

So what is the true impact of a network crash?  How much gold does a business lose in its own offline raid? A recent, conservative estimate from Gartner denotes the average cost of network downtime to a business at between £100,000 and £420,000 every hour.  This figure is derived from two principal sources: the impact on productivity, due to restrictions on individual and collective output; and business losses, in terms of impeding financial transaction.

Those are the tangible losses a business can gauge, yet perhaps the greatest impact of a broken internet connection is immeasurable: the ground lost on market rivals.  Much like the Clash Of Clans raider, a rival can capitalise on your business’ momentary paralysis – whether that be directly at your expense, or simply because they are carrying on as normal while you struggle.

The Connectivity Lines

Leaving aside the issue of individual suppliers, there are three principal categories of internet connection line.  The first is the ADSL, not dissimilar to the internet phone line that runs to your flat or house.  It is a limited solution and cannot guarantee a specific bandwidth, as it is largely dependent on your office’s geographical proximity to the nearest telephone exchange.  Its effectiveness is also subject to interference from virtual traffic or disruptive nearby building work.

The second is the EFM.  Guaranteeing a fixed bandwidth, the line is really suited to smaller companies of less than twenty staff as a primary line, usually serving only as a back-up line to bigger enterprises.

The third is the Fibre line, which facilitates businesses of any size with a scalable connectivity solution that can adapt to requirements automatically.  If a company makes heavy use of the internet – and in this day and age, most do – for downloading, the Fibre line guarantees a fixed bandwidth like the EFM, but also assures download and upload speed on a consistent basis.  These qualities make it the most ideal solution for businesses with high growth ambitions.

Ensuring A 100% Internet Connection

All of the above systems can be subject to error.  The harsh reality that we just have to accept, you might think.  Yet recent technological advances mean that if one leverages the Fibre system in the correct way, breakdowns in internet connection can be eliminated completely.  As recently as five years ago, users could not derive the greatest bandwidths or stability from their line.  However, if the provider can deliver a full scope following a stringent consultation, the Fibre connection can be fitted and utilised in a whole new way.

The classic Fibre line, though undoubtedly effective, is fitted underground and takes a long time to install.  Cutting-edge Fibre connectivity has now arrived on the market in the form of sky-bound microwave technology.  This wireless model is fitted on the roof of your office building – therefore eliminating the need for extensive building work around that building – and provides a fully-managed, sustainable, reliable and diverse internet connection for all users.  The solution also provides scalable bandwidth up to 1GB.  This system ensures that a business’ primary traffic is sent with real-time fail-over in less than a minute, so the business can remain up and running in the event of any kind of issue.

Technology moves onwards constantly, both in terms of the software produced and the hardware that supports it, but the internet is the one unvarying framework that underpins all technical innovation.  For that reason, sourcing the most steadfast method of maintaining network uptime is a vital step towards creating a dynamic, successful enterprise – and perhaps, as referenced above, technology has produced its best answer yet.  Businesses cannot afford to lose access, for any length of time, to a virtual platform that they are so dependent on – that is, if they want to stop rival raiders from stealing their gold.



Connectivity is a crucial cornerstone of the modern business climate, and Viastak are experts in supporting the growth aims of ambitious enterprises as they look to expand.  Since our inception, we have endeavoured to provide scalable, reliable solutions which can sustain our clients’ business for the long-term.  To find out more, please get in touch.